Usually located within the body copy of a blog post, contextual links contain clickable text that directs users to a related landing page. Banners typically include some type of captivating copy and design that encourages visitors to click on them to take action. BannersĪ CTA banner can be located along the top, bottom, or side of a webpage. Offers can include downloadable content, product quotes, service sign ups, subscriptions, and more. Formsįorm submission CTAs convert site visitors into leads by offering visitors something in exchange for their contact information. Button designs can vary based on the brand style and goal of the campaign, but generally, your button should have a high-contrast color so it can stand out on the page. Buttonsīy far the most common type of CTA, buttons are icons with an actionable phrase written in them that entices users to click and take further action. Keep in mind that every brand and audience is different so it may be beneficial to A/B test CTA types and designs in order to figure out which ones work best for you. For instance, a marketing campaign with the goal of gaining more newsletter subscribers might utilize a form submission while a campaign enticing users to "learn more" may include a button.īelow are common types of CTAs that are used in marketing. Not all marketing campaigns use the same types of CTAs since there are several tactics you can use to guide your audience in their journey. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer's journey so they eventually make a purchase. By offering basic-level services for free, companies build relationships with customers, eventually offering them advanced services, add-ons, enhanced storage or usage limits, or an ad-free user experience for an extra cost.As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Under a freemium model, a business gives away services at no cost to the consumer as a way to establish the foundation for future transactions. Ultimately, for the freemium model to work, companies must ensure their premium users can access more upgraded features, such as increased storage or customizations, and additional customer service.This type of business model has the advantage of acquiring a large set of initial users, especially when there's no cost associated with trying out an app or a service.Freemium models are especially popular among software applications and internet-based businesses.
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